Designed and developed a responsive Webflow site for Vorboss' Channel Partners, providing a dedicated platform to explore the company's service offerings.
Vorboss’ main website focused on Direct customers, leaving potential Channel Partners without a dedicated platform to learn about the company’s services and benefits. With a tight deadline before a marketing event, the new site needed to be designed and built quickly. It had to match the look and feel of the main website whilst being distinct enough for Channel Partners to recognise it as a separate site.
UI/UX Design
Webflow Development
CIO
Marketing team
The primary users of this website were partners in Vorboss' Channel sales strategy.
Improve the experience for Channel partners by providing tailored information on Vorboss' value and services, as the main website primarily serves Direct customers
Maintain visual consistency with the Vorboss main website while creating a distinct identity tailored for Channel partners.
The website should be tested and launched within two weeks, ready for a planned marketing event.
TL;DR
Since I was unfamiliar with the industry and working under a tight deadline, continuous collaboration with the team was key throughout the design and development process. I studied the main site's visual style to ensure consistency, then jumped straight into high-fidelity designs. Frequent feedback helped refine the design quickly and ensure the site communicated the right look and feel to the target users.
Low-fidelity mockup
Site map
Style guide
High-fidelity wireframes
Continous feedback
Final designs
Webflow development
Launch
The marketing team provided a low-fidelity mockup with content, which was really helpful for organising information. I used this as a foundation to refine the layout before moving to high-fidelity designs.
Next, I created a site map to define the website structure and ensure a clear, logical flow of information.
To maintain a cohesive look and feel across the site, I created a simple style guide defining the typography, colors, and UI elements, closely designing from Vorboss' main site to visually tie the two websites together.
With the styling and assets already defined, I jumped straight to high-fidelity designs. Fast iteration cycles were required so I frequently sought feedback from the team throughout.
Now it was time to build a responsive site in Webflow. Maintainability was a key requirement, so I set up the CMS and created template pages, allowing the marketing team to easily add new pages using the templates.
I used Finsweet’s Client-First, a popular and well-documented styling framework for Webflow projects. This allows the marketing team to easily update the styling or edit the content.
The project was delivered on time and continues to serve as a valuable resource for Vorboss' prospective Channel Partners.
