Hi, I'm Lyla.

I help SaaS companies design better products and websites so they convert and retain more users.

Webflow Developer

Black and white portrait of Lyla Pitajen.
Product Designer

Experience

Product Designer

March 2024 - march 2025

  • Owned the design phase of a widely used internal commercial web app, leading its redesign to improve usability and alignment with business needs.
  • Established and maintained a scalable design system, improving UI consistency across the product and accelerating development cycles.
  • Conducted user interviews and usability testing to validate design decisions and refine product requirements.
  • Worked in an Agile environment to support rapid, iterative feature delivery.
  • Contributed to front-end development during design QA by refining UI styling, ensuring accurate implementation and faster delivery.

Read more about my experience at Vorboss

UI/UX Designer & Webflow Developer

JANUARY 2023 - march 2024

Various mobile and desktop projects from different sectors, including:

Vorboss (B2B Connectivity Provider)

Designed and developed a responsive Webflow marketing site targeting prospective Channel Partners.

Keysio (B2B PropTech SaaS)

Led the design of two web app modules: a property chain interface for tracking buying progress and an onboarding flow for capturing residential property information.

S-cubed Sustainability Solutions (B2B Financial Services SaaS)

Designed the MVP for S-Cubed’s sustainability risk platform, simplifying complex data into a clear, intuitive user interface.

Testimonials

Kind words from previous clients and colleagues 💌

"Lyla is an exceptional UI/UX designer. Her attention to detail and ability to work with technical and non-technical stakeholders is second to none!"

Image of Aaron Rice, CIO of Vorboss

Aaron Rice

CIO, Vorboss

"Really impressed by the work and positive nature. It was easy to get updated designs and discussed ways to improved the designs. I recommend Lyla to fellow SaaS companies for their design needs."

Image of Harry Dodd-Noble, Co-found of Keysio

Harry Dodd-Noble

Co-founder, Keysio

"I was extremely satisfied with the quality, timeliness and responsiveness of Lyla's work. She turned very rough instructions into very well designed wireframes, based on a very quick grasp of the essence of what I wanted to achieve, and used her intuitive interpretation, experience and skills to deliver very well designed, appealing, clean wireframes. It was really great collaborating with her, and I would look very much forward to collaborating with her on similar projects"

Image of Johannes Wassenberg, CEO of s-cubed Strategic Sustainability Solutions

Johannes Wassenberg

CEO, S-cubed Sustainability Solutions

"Lyla's done a great job! She executed our brief precisely but also used her skills and knowledge to make suggestions and show us examples. Many of which we used! Thanks, Lyla!"

Image of Dylan De Koning, Content & SEO Specialist at Voquent

Dylan De Koning

Content & SEO Specialist, Voquent

An image of Lyla working on her deskBlack and white portrait of Lyla Pitajen.A very cute pic of a tabby cat sleeping on the floor.A very cute pic of a black cat.

About me

I'm a Product Designer who loves to code! I have experience leading end-to-end design projects and building design systems for B2B and SaaS startups and scale-ups.

When I'm not working, I'm probably hanging out with my cats or working on a personal project.

I share my thoughts, design process and recent projects on LinkedIn so let's connect there :)